Founded by Vincent and Linda McMahon, World Wrestling Federation Entertainment, Inc. has been involved in the sports entertainment business for more than 20 years. They have developed the World Wrestling Federation into one of the most popular forms of entertainment today.
Company Overview
World Wrestling Federation Entertainment, Inc. is headquartered in Stamford, Connecticut, with sales offices in New York City, Chicago and Toronto. They currently have 300 full-time employees and have exclusive contracts with approximately 125 performers.
The WWF is an integrated media and entertainment company principally engaged in the development, production and marketing of television programming, pay-per-view programming and live events, and the licensing and sale of branded consumer products featuring our highly successful World Wrestling Federation brand.
Their operations have been organized around two principal activities:
The creation, marketing and distribution of the live and televised entertainment and pay-per-view programming. Revenues are derived principally from ticket sales to live events, purchases of pay-per-view programs, the sale of television advertising time and the receipt of television rights fees.
The marketing and promotion of branded merchandise. Revenues are generated from both royalties from the sale of merchandise by third-party licensees and the direct sale by the WWF of merchandise, magazines and home videos.
For example, they might feature a different item on the home page each month, along with a link to the product's page so people can get more information. Or, if they're running a contest to attract business, they might include a link to their contest page.
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